What is Motivational Interviewing?

What is Motivational Interviewing?

What is MI?

Learn what Motivational Interviewing is, why it’s effective, and how it transforms patient care. 

Introduction

Motivational Interviewing (MI) is a client-centered communication approach that empowers individuals to achieve lasting behavior change.

Grounded in empathy, respect, and collaboration, MI helps practitioners guide people toward recognizing and pursuing their own goals. By focusing on a person’s readiness to change and supporting their autonomy, MI fosters self-efficacy—the belief in their ability to make and sustain meaningful changes.

With its non-judgmental and adaptable framework, MI has shown effectiveness in addressing a range of issues, from substance use to mental health challenges like stress and anxiety. Beyond healthcare, its versatility extends to fields such as education and corporate leadership.

This article explores the core principles of Motivational Interviewing, its diverse applications, and why it has become an essential tool for professionals helping others navigate change.

 

The Principles of Motivational Interviewing

Motivational Interviewing (MI) is grounded in a set of core principles that guide practitioners in fostering meaningful behavior change. These principles ensure that the approach remains client-centered, respectful, and effective.

1. Express Empathy

Empathy forms the foundation of MI. By actively listening and understanding the client’s experiences and emotions without judgment, practitioners create a safe, supportive space where clients feel comfortable discussing their challenges.

  • Example: A practitioner might say, “It sounds like you’ve been feeling overwhelmed with trying to manage your health goals. That’s a lot to handle.”

2. Develop Discrepancy

Practitioners aim to help clients recognize the gap between their current behaviors and their goals or values. Highlighting this discrepancy gently motivates clients to consider change.

  • Example: A client who values family but struggles with substance use might reflect, “I want to be a better parent, but my drinking is getting in the way.”

3. Avoid Argumentation

Rather than confronting resistance, practitioners roll with it, respecting the client’s autonomy. Avoiding arguments reduces defensiveness and keeps the conversation productive.

  • Example: If a client says, “I don’t think I have a problem,” a practitioner might respond, “You don’t feel this is an issue right now—can you tell me more about that?”

4. Support Self-Efficacy

MI aims to empower clients to believe in their ability to make changes. Building confidence in the client increases the likelihood of successful change.

  • Example: A practitioner might say, “You’ve managed to make positive changes in the past; I believe you can do this again.”

5. Roll with Resistance

Resistance is a natural part of change and practitioners work to diffuse it rather than push against it. Rolling with resistance fosters collaboration and prevents power struggles.

  • Example: If a client hesitates about quitting smoking, the practitioner might explore their ambivalence: “It sounds like there are reasons to quit, but also reasons you’re unsure about it. Let’s explore both.”

 

How Does Motivational Interviewing Work?

MI is structured around four processes, each building upon the principles to guide clients through the journey of change.

 

1. Engaging: The foundation of MI lies in building a strong relationship through empathy and active listening. 2. Focusing: This involves narrowing the conversation to a specific behavior or goal that the client wants to address. 3. Evoking: The practitioner draws out the client’s own motivations and reasons for change, aligning them with their values. 4. Planning: Together, the practitioner and client create actionable and realistic steps toward the desired change.

By combining the principles and processes, MI ensures that clients feel understood, empowered, and capable of achieving meaningful change.

Applications of Motivational Interviewing

Motivational Interviewing (MI) has proven effective across a broad range of contexts, making it a versatile tool for fostering positive behavior change.

In Healthcare

MI is widely used in healthcare to address both physical and mental health challenges. Its client-centered and adaptable nature allows practitioners to tailor the approach to each individual’s needs.

  • Physical Health: MI has shown success in managing conditions such as substance use, diabetes, pain management, and even sexual risk behaviors. Research indicates that MI-based treatment plans can outperform placebo controls and complement established practices like cognitive behavioral therapy and pharmacotherapy.
  • Mental Health: MI’s focus on empathy and collaboration makes it particularly effective in helping clients manage stress, anxiety, and depression. By empowering clients to set actionable goals, MI supports sustainable progress in their mental health journeys.

To dive deeper into how MI is applied in healthcare settings and why it is so effective, see our other article Why Use Motivational Interviewing in Healthcare?

Beyond Healthcare

The principles of MI extend far beyond healthcare, offering valuable applications in other fields. Educators can use MI to inspire students, guide goal-setting, and encourage ownership of their learning process. Similarly, corporate leaders and human resources professionals can apply MI to enhance team dynamics, support employee development, and achieve organizational objectives. Its flexibility and emphasis on collaboration make MI a powerful tool in any context requiring change and growth.

Joe Simmons

PCC, MCWC CCMI Faculty, Health & Wellness Coach


Motivational Interviewing at its core, is about being present and deeply human with another person to support conversations about change with compassion and respect. It does this with a collaborative spirit that is artful and sensitive, honoring a person’s autonomy and inviting the helper to learn and join in the client’s “song.”

Why is Motivational Interviewing Effective?

1. Evidence-Based Success

Evidence shows that motivation, ambivalence, and resistance play a role in health-related behavioural change. A magnitude of clinical trials and related studies prove that MI techniques are effective. As an example, several studies have been conducted with MI in relation to smoking.

An experimental study conducted by Soria, Legido, Escolano, Yeste, and Montoya (2006) provided 114 participants with MI. The control group of 86 participants received anti-smoking advice. They were all interviewed 6 and 12 months after the intervention. The MI group was 15% more effective at giving up smoking than the anti-smoking advice group.

Another study (Okasha et al, 2017) was conducted with smokers with cardiac diseases. This MI group had at least 50% less heart attacks than the control group and were over 90% more likely to want to quit smoking, with success rates of quitting over 40% higher than the control group.

2. Tailored and Non-Judgmental Approach

A key principle of MI is the concept of “meeting clients where they are.”  This means recognizing and respecting their readiness to change, values, and personal struggles. Instead of using forceful methods or pushing for change, MI practitioners adopt a client-centered approach that honors where the person is in their journey. Whether they are ambivalent about change or are resistant, MI creates space for them to explore their thoughts and feelings without judgment.

For example, if a client is not ready to give up smoking, rather than condemning them or pushing for immediate cessation, an MI-based therapist will ask open-ended questions and explore the pros and cons of smoking. This helps the client examine their behavior in their own time, fostering self-awareness and motivation for future change.

3. Empowering for Both Clients and Practitioners

A critical factor in achieving long-term change is the client’s belief in their ability to succeed. MI nurtures this internal drive by emphasizing autonomy and self-direction. Rather than imposing solutions or telling clients what to do, MI allows them to set their own goals and to take ownership of their decisions, making the process feel more meaningful and empowering.

While MI is deeply empowering for clients, it also has a profound impact on practitioners. The collaborative nature of MI allows practitioners to foster genuine partnerships with clients, creating an environment where both the practitioner and client are working together toward meaningful goals. This shared sense of purpose helps strengthen the therapeutic relationship and ensures that the therapist’s role is not one of authority, but of support.

Practitioners who use MI often report feeling more engaged and fulfilled in their work. Instead of feeling pressured to “fix” clients, they focus on facilitating the client’s growth and development. This shift in perspective helps prevent burnout and promotes a more sustainable and effective approach to therapy. At CCMI, we recognize the power of MI in fostering lasting, positive change. Our services are designed to empower both healthcare professionals and organizations by equipping them with the tools, skills, and support needed to integrate MI into their practice, ultimately enhancing client outcomes and practitioner satisfaction.

 

How to Learn MI?

Studies show that simply listening to a lecture isn’t enough to truly master Motivational Interviewing. A study of Motivational Interviewing training for treating addictions, suggests that role-playing is essential for developing MI skills. By practicing in real-life scenarios, you build confidence and get comfortable using MI techniques. That’s why at CCMI, we include practice and feedback calls with expert trainers in all of our programs. These one-on-one sessions allow you to practice MI, get personalized feedback, and clear up any questions you may have. We’re one of the few providers who take MI training to the next level by offering this valuable opportunity. Practice and feedback calls are a part of our approach to delivering in-person Motivational Interviewing training as well as webinars, and an MI online course.

A systematic review of MI training programs highlights the importance of ongoing support and coaching after your initial MI training. The research shows that regular supervision significantly boosts the effectiveness of MI over time. If you’ve already completed a basic MI course, consider taking our intermediate courses such as Motivational Interviewing Beyond foundations or area-specific MI mini-courses to continue building your skills.

At CCMI, we’re here to help you not just learn MI, but use it effectively in your work. Read more about our different offerings here: https://centrecmi.ca/motivational-interviewing/ 

 

Conclusion

MI is an evidence-based, client-centered approach to behavior change, guided by five core principles: empathy, discrepancy, avoid argumentation, self-efficacy, and roll with resistance. MI works through four structured processes that help clients navigate their journey of change. It’s effective across various healthcare settings, from substance use treatment to mental health management, and can also be applied in education and corporate environments.

If you’re looking to improve your practice and enhance client outcomes, integrating MI into your work is a valuable step forward. Explore CCMI’s MI training courses to fast-track your learning and skill development.

Ready to take the next step?

Connect with us at admins@centrecmi.ca for more details on MI training and how it can benefit your practice.